Yasamin is a licensed mental health counselor in Miami, FL. She was looking fora brand identity that would reflect her and how she approaches her practice.
Inspired by jasmine flower (Yasamin), I intricately designed the brandmark to incorporate the initial Y. The flower reflects the essence of Counseling with Yasamin: a safe space where clients can bloom and thrive, guided by the calming lavender and earthy terracotta tones that evoke a sense of tranquility and groundedness.
The Y in in the wordmark was modified to match the shape of the flower’s petals as well the aesthetic of the typography chosen.
associated with mindfulness, relaxation, and spirituality. Incorporating a soft lavender tone adds a soothing and calming element to the palette.
Green is linked to harmony, growth, and renewal. it also connects us with nature.
Brown is a versatile and grounding color often associated with stability, reliability, warmth.
