Brand identity process

Over time, I’ve continued to refine the process of how I work, to make sure I produce the best designs in the most reasonable time.

I know how important it is for you to be involved in the process of creating your brand identity, below you can read on the steps I take to make sure our collaboration is a smooth ride.

Introduction

I prioritize trust, so I begin with a brief call where we discuss your project's objectives, allowing us to connect and collaborate effectively.

Proposal

After understanding your needs, we'll create a project budget and timeline, giving you a clear overview of the process and the opportunity to tailor the project to suit your budget.

Contract & Deposit

we proceed by signing a contract and securing a deposit, typically 50%, This ensures mutual commitment. the rest will be collected during the process.

Discovery

There's no one-size-fits-all question that reveals the ideal brand. My aim is just to listen and learn everything possible about your brand.

MoodBoard

Before we start creating, I make Moodboards as visual guides to align our vision with your brand's vibe.

Identity Design

After approval of the Moodboard, we begin the design phase, usually lasting about 2-3 weeks, with occasional email exchanges for additional input.

Brandwork

I prioritize strong and adaptable brand options. Before sharing them with you, I test each by designing relevant samples, showcasing how all elements of the new identity work together.

Presentation

I provide 2-3 well considered identity options tailored to your brand.

Feedback & Revisions

The project generally includes two revision rounds: you review designs, give feedback, see revised versions, provide more feedback, and approve the final designs.

Assets Submission

After approval, I'll provide logo files, key design assets, and a style guide for your brand.

This is a brief explanation of the The Process. You can see full details here.